I would gladly recommend Global Event Management to anyone sourcing event management expertise.
Kevin Robb Ryan Partnerships, Account Director
ESPN WINTER XESPN WINTER X
IDEA:
Enhance Winter X by introducing new sports categories to attract a larger audience, increase participation and drive incremental revenue - while remaining true to the X Games brand and athletes.
APPROACH:
Tapping our action sports market knowledge and understanding of the X Games brand, GEM presented to ESPN:
The concept of Skier X, Ski Slopestyle and Ski SuperPipe
Research on why they fit the ESPN niche
Expected results from including these events
GEM history and expertise on producing such events
RESULT:
ESPN agreed with GEM’s approach and introduced skiing events to their Winter X audience in 1998.
10% increase in HH viewership over ‘97
218% HH viewership increase to date
91% attendance increase since ‘02
GEM has been a partner with ESPN Winter X ever since, helping drive the X Games into the global brand it is today featuring 230 athletes broadcast to over 190 countries and territories worldwide.
