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GEM continues to go above and beyond for us and we truly value your company as our event partner.

AJ White,
Red Bull USA

HYUNDAIHYUNDAI

OBJECTIVE:

	Remove the “dealership” from the car buying experience by bringing the vehicles to the consumer.
	Allow consumers to experience and interact with Hyundia vehicles in a non-pressure situation.
	Include Hyundia on potential car buyers lists.

APPROACH:

	Integrate with an existing entity that attracts the Hyundia target consumer.
	Partnered with WUSA Women’s Soccer to create the Hyundai Summer Promotional Tour.
	Executed at 18 WUSA Soccer Games along the East Coast. Set-up included: 2 featured Hyundia vehicles Multiple promotional tents Hyundia branded soccer ball inflatables Key-shaped scratch-card sweepstakes Halftime kick contest involving consumers

RESULTS:

	Associated local Hyundia dealers reported a 23% average increase in test drives in 30 days following event.
	Test drives resulted in 29 Hyundia car sales of the models featured at WUSA events.

Please visit our partner:
http://www.hyundai.com

Hyundai Soccer Field

Hyundai Event Tent

Hyundai truck

© 2008 Global Event Management Inc.