The team from GEM gives clear direction as to what they need and as much time as possible to turn around their requests.
Jennifer Heintzelman, Opposing Motion
CALISTOGA WATERCALISTOGA WATER
OBJECTIVE:
Create and execute an integrated “Thank You” party celebrating Calistoga’s 75th Anniversary
APPROACH:
Deliver community members a complimentary Calistoga product in a unique and compelling way to build brand loyalty and increase visibility within the hometown community. Vintage horse drawn carriage delivered Calistoga Mineral water to the residents of Calistoga. Each bottle was accompanied by an invitation to the 75th Anniversary "Toast of the Town."
RESULTS:
Hand delivered 4,000 waters to community members
Distributed over 7,500 10oz bottles of Calistoga water and juice at event
